스키드로더 스타일 디자인 전략 제안

Background Recently, global construction machine companies are strengthening their competitiveness through new business strategies. Therefore, this study aims at proposing a skid loader style design strategy with the goal of developing a design strategy for improving the competitiveness of the domestic skid loader market. Methods First, the contextual situation is analyzed and identified through desk research and as-is analysis and customer journey map are conducted for brainstorming. Second, idea quality is analyzed using the Kano model and Timko’s satisfaction coefficient. Third, 3STP and Product Concept Architecture are constructed based on the verified ideas. Fourth, skid load style design strategy that reflects the intangible idea in the style is proposed. Results First, the skidloader should be equipped with a front camera and a rear camera. Second, the loader arm must be equipped with a camera device and a sensor to control the excavation angle. Third, the seat belt sensor and the warning lighting of the ceiling and the inside display of the skidloader shall be designed when operating after not being worn on the chair. Fourth, Curve patterns and safety warning signs must be visibly placed on the footplate. Finally, it is necessary to secure space for sensor mounting so that it can be connected to a mobile phone. Conclusion This study utilized the Kano model and Timko satisfaction coefficient for verifying quality of the skid loader style design strategy idea, and 3STP and Product Concept Architecture were constructed to plan how to reflect the intangible idea in the skid loader style. Therefore, this study is significant in that it will be possible to reflect on the style in the future, thereby allowing systematic configuration.