프렌드십이 직무만족과 심리적 행복감 및 고객지향성에 미치는 영향: 호텔근로자들을 중심으로

This study was conducted to identify the impact of friendship on job satisfaction, psychological happiness, and customer orientation of hotel workers. In order to proceed with this study, a total of 375 survey data were used for statistical analysis. This study was conducted using SPSS 23.0. The collected sample data were subjected to frequency analysis, and through exploratory factor analysis, friendship col- leagues, friendship subordinates, friendship superiors, job satisfaction, psychological happiness, and customer orientation variables were derived. This study was also conducted by performing reliability analysis, validity test, correlation analysis, and multiple regression analysis for each variable. The analysis results for this study are as follows. First, friendship was found to have a significant effect on job satisfaction. Second, job satisfaction has a significant effect on psychological happiness. Third, job satisfaction has a significant effect on customer orientation. Fourth, it was found that psychological happiness had a significant effect on customer orientation. Through analysis results of this study, the importance of friendship among hotel employees was recognized once again. This study is meaningful in that it presents strategic implications in terms of improving the management profits of hotel companies and human resources management.