A Study on the Fused-Innovation Method of Cross-cultural Design through analyzing the Guangdong-Hong Kong-Macao Greater Bay Area Design Activities

With the outbreak of COVID-19, international exchanges have become more frequent, and cross-cultural exchanges have also begun to become more frequent, prompting the internationalization and cross-cultural features of design to become increasingly prominent. This article starts with this exploration of design trends and analyzes the design activities in the Guangdong-Hong Kong-Macao Greater Bay Area. The purpose of this research is to design a theoretical system of innovation methods in the process of cross-cultural knowledge fusion of consistency modeling, similarity clustering, reorganization, and fusion innovation. Therefore, this thesis was able to study the components of innovative design methods. First, using design cases, cross-cultural knowledge fusion procedures and design trends, an analysis framework is designed. Secondly, under this framework, four design categories are studied: visual design, industrial design, fashion design, and space design. Finally, it is analyzed that innovative design has different degrees of development in regions, ecology, technology, times and human nature. Based on these research results, we look forward to enhancing consumers' personalized experience of the product.