수출업자의 공감능력이 문화적 역량 및 문화 간 의사소통능력에 미치는 영향

Despite the active trade between exporters and importers from different cultural backgrounds in a global environment, research on intercultural communicative competence in the international management field was insufficient. In particular, despite the fact that exporters’ intercultural communicative competence is a very important factor in forming a friendly relationship with importers in international trade, studies to understand the ability of exporters to improve the intercultural communicative competence are lacking. Therefore, this study aimed to examine whether exporters of small and medium-sized manufacturing companies(SMEs) in Korea are able to improve their empathy and cultural competence, thereby enhancing intercultural communicative competence. In other words, this study divides the empathy of exporters into cognitive and emotional empathy, and cultural competence into cultural awareness, knowledge, and experience, and whether the cognitive and emotional empathy of exporters improves intercultural communicative competence through cultural awareness, knowledge, experience. To examine this, an empirical analysis was conducted using 212 export managers of small and medium-sized manufacturing companies in Daegu and Gyeongbuk. As a result of empirical analysis, the cognitive and emotional empathy of exporters had a positive effect on all of the sub-elements of cultural competence, such as cultural awareness, knowledge, and experience. In addition, it was confirmed that cultural awareness and knowledge among the sub-elements of the cultural competence of exporters had a positive effect on the intercultural communicative competence, but the cultural experience did not. The results of this study suggested strategic plans for SMEs to enhance competencies of exporters by dis covering the empathy and cultural competence required to improve the intercultural communicative competence, which is necessary for improving the friendly relations of exporters and importers.