확장된 후기수용모형에 기반한 전자결제서비스의 지속이용의도 영향요인 분석 － 베트남 이용자를 중심으로 －

The purpose of this study was to identify the factors affecting the continuous usage intention of electronic payment services for Vietnamese users. In order to achieve the research objectives, major influence factors were derived and a research model was designed based on relavant previous studies, and a research hypotheses were established on the influence relationship between characteristics. To verify the research hypotheses, a total 243 data were collected and analyzed for users with experience using electronic payment services in Vietnam. The analysis results of this study are summarized as follows. First, convenience and economics of service characteristics were found to have a positive effect on perceived usefulness, whereas Security, responsiveness and transaction limit restrictions did not have a significant effect on perceived usefulness. Second, social characteristics such as image and mass media all have a positive effect on perceived usefulness. Lastly, the mutual influence relations between the expect confirmation, perceived usefulness, satisfaction, and continuous usage intention of the electronic payment services all have positive influences. Based on the research and analysis results of this study, it helps to provide significant implications for academic researchers and practitioners in related fields.