시선 추적을 활용한 패션 디자인 인지에 관한 연구

This study investigated the cognitive process of fashion design images through eye activity tracking. Dif- ferences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diver- sity is high, the same amount of time is devoted to recognizing the model’s face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers’ attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand’s sustainability is expected to be enhanced even in the rapidly changing fashion industry.