투자형 크라우드펀딩의 투자자 등급별 투자결정요인 분석: 와디즈 플랫폼을 중심으로

The purpose of this research is to grasp the investment decision factors by investor grade and industry. For this reason, a linear regression analysis was conducted on 445 projects extracted from the Korean crowdfunding platform Wadiz. The analysis results show that the factors differ by investor grade as follows. Normal investors were found to be affected by the number of feedbacks, number of new event, number of likes, shareholding, income deduction, target amount, and duration. Qualified Investors were found to be affected by the number of feedbacks, the number of new news, the number of likes, the minimum investment available, income deductions, the target amount, and the duration of the investment. Professional investors are found to be affected by income deductions and target amounts. This research is significant in that it investigated the factors that affect investment decisions by investor grade and industry.