법적 규제대상으로서 온라인 플랫폼의 유형에 관한 연구 - EU법과 2021년 전자상거래법 전부개정안의 분석을 중심으로 -

In order to properly regulate a platform in the field of e-commerce, it is necessary to use the concept of an online platform as a legal term to limit the area of regulation. If the online platform concept is to be defined as a legal term, it must take into account the legislative purpose and legal effect of the relevant law. However, the purpose of acts to regulate online platforms is very diverse, so it is a question that needs research on how to define an online platform. In this paper, EU legislation was compared and reviewed, and the concept of online platform service in the amendment to the E-Commerce Act prepared by the korean Fair Trade Commission in 2021 was analyzed. The amendment to the Korean e-commerce act does not merely deal with information asymmetry in distance contracts concluded within the platform. Rather, the scope of online platforms is broadly defined to regulate platforms that facilitate the conclusion of contracts between sellers and consumers, or platforms that affect the conclusion of contracts. In addition, so-called electronic bulletin board service providers are defined as online platform service providers, and problems related to consumer transactions on SNS are subject to regulation. It seems that sufficient research is needed on the definition of online platform services in the future.