항공사 객실승무원의 직장인 온라인 커뮤니티 참여혜택이 감정적 애착 및 후속행동에 미치는 효과 분석

This study attempted to extract benefits of participating in employee online community among flight attendants in the airline industry, identify important participation benefits in improving emotional at- tachment, and examine the relationships among emotional attachment, intention to reciprocate and voice behavior. The research model was designed based on the previous literature, and an empirical study was performed. The questionnaire was distributed to flight attendants who have participated in employee the online community, “Blind”. A total of 303 responses were statistically analyzed. Participation benefits through employee online community were classified into three dimensions: functional benefits, social benefits, and psychological & hedonic benefits. The analysis results indicated functional benefits and psychological & hedonic benefits had significant effects on emotional attachment. However, social benefits did not influence emotional attachment significantly. Flight attendants’ emotional attachment toward employee online commun- ity had a positive effect on both intention to reciprocate and voice behavior. In addition, the effect of emo- tional attachment on voice behavior was significantly different depending on flight attendants’ job satisfaction. Based on the current findings of the research, many implications were provided both practically and academically.