크라우드 펀딩의 투자에서 환불 옵션이 사용자 경험에 미치는 영향

Crowdfunding is an online service that is growing rapidly every year. Investing in projects on crowdfunding is different from buying a product on online stores. Investing in crowdfunding projects is different that investment is a consumption that is difficult to refund from spending in online stores. Since these problems of refund are the main issues of consumer counseling on crowdfunding, this study aims to focus on these refund issues as above. In crowdfunding service, project creators and investors can explain connection as profit-linked relationships through social relations theory. In the theory of social relations, refunds are described as the right of consumers and the fulfillment of moral obligations that affect the seller's trust. Therefore, this study seeks to investigate the impact of refundable options on consumer psychology in crowdfunding. The experiment is conducted by evaluating the service through a survey after that subjects complete the task process of investing in the prototype's crowdfunding service composed not only refund options but also basic funding options. Experiments show that the refund option was more positive than the basic funding option in satisfaction, degree of concern, and willingness to reuse. Also the presence of user experience of crowdfunding did not have a modulating effect. Therefore I confirmed that the refund option has a positive effect not only users experiencing crowdfunding but also user who has a experience the first time. In conclusion, this study suggests the use of the refund option to enhance positive effect for user experience on crowdfunding service.