녹색지각 가치와 태도가 공유자전거 이용자의 충성도에 미치는 영향에 관한 연구

According to the analysis of the cases of mobike, ofo, and Haro bicycles, environmental protection is becoming a key issue in the background of global warming. In order to create a better residential environment, major shared bicycle companies are agreeing to reduce fossil energy and carbon emissions at the same time, and public transportation systems need to be rebuilt to provide clean and safe transportation since carbon dioxide from fossil energy reached 23% of total emissions in 2017. As a result, the public bicycle and shared bicycle systems have emerged, which can provide users with an eco-friendly, fast-moving experience. However, it is necessary to explore the mechanisms of impact on users' wishes for using bicycles due to the high utilization rate of public bicycles and shared bicycles, and further increase users' loyalty to use them to enable eco-friendly travel.