ESG행정을 위한 야간경관 수요에 대한 조사 연구 - MZ세대 여성을 중심으로 -

Purpose: Listening to opinions from as many as people could be a tool for ESG(Environment, Social, Governance) administration. This study takes a look on a case of creating nightscape as making benefits for as many as people possible. As a case, nightscape would be a point of new charm of a city, or be expanded as a symbol of a city at its best when it comes to including more social group related through its every stage of process. As a first stage, a nightscape would have its reputation as attracting visitors who have a word of mouth online by offering what they like. Method: In the research, 20-30s famale, who use SNS(Social Network Service) most frequently and have word of mouth online, answered about their preference on night time attraction, as well as experiences and expections in park and night time attraction each. The methods of survey are Rickert Scale for preference and FGI(Focus Group Interview) for In-depth interviews. The respondants are only 20-30s female MZs(Millennial and Z generations). Result: As a result, the respondants prefer a near-view, bright, using small numbers of colors under three nightscape with bigger than a man, factual, and lighted structures. They are also favored on projection, media screen, signage lighting, photo spot and tree light with nightscape. Furthurmore, neighborhood park is believed where everyone could visit and chill out with tranquil, neat and green nature near home, even though a nightscape is expected being nice, brilliant and visiting-worthy place accompanying friends and lover and simultaneously having peaceful rest area in the place too.