크라우드 펀딩 공예상품의 사례 연구

The distribution of ceramics today is rapidly changing from selling small-scale based on private workshops or existing boutique stores to selling online. Such vitalization of the market promoted the growth of various platforms. Among all, a method called ‘crowd funding’ is catching many peoples’ eyes. Crowd funding operates in a way that allows creators who do not have the initial start-up costs to preempt payments with ideas alone, leading to the upbringing of novel projects. The market size is increasing every year, and different organizations and local governments carry out business plans that support such funding projects. This shows the developmental potential of the market, however, ceramic projects are less attempted compared to the market potential. According to the 2019 Craft Industry Survey, 96.3% of the craft industry representatives were over the age of 40, confirming that most of those that are in the industry are mid to senior age as craft industry tends to draw in single person businesses. The difficulties of entering the market as a new artist contributes to such pattern, and crowd funding can function as a breakthrough to the industry. In this paper, it was determined that vitalization of the craft market by crowd funding is a necessary factor to expand the areas of ceramics distribution. Based on the successful cases of projects, this paper also discusses the ways to expand the areas of ceramics distribution and provide spending measures to the artists that are trying to challenge themselves into crowd funding through studying factors that attracts consumers.