국내 ICT기반 관광 스타트업의 동향 및 성과 연구

Purpose–Recently, the Korean government considers the start-up as the engine of future economic growth. Tourism businesses have increasingly changed to innovative and technology-based businesses after the fourth industrial revolution and the COVID-19 pandemic. This study aims to systematically understand and describe the growth and output of the ICT(information and communications technology)-based tourism start-ups, which have been dramatically developing in the Korean tourism industry. Design, data, and methodology–We utilized the secondary data of the Korea Tourism Organization, which collected 87 tourism start-ups from January 2011 to April 2021. Data analysis was performed using the descriptive analysis and cross-tab analysis. Result–The results showed that the two-sided market is prominent in the domestic tourism market, with O2O(online to offline) and online business being the main focus. It was also found that many technological innovation companies are concentrated in Seoul, where infrastructure and support are abundant. The large majority of tourism start-ups are mainly based on e-commerce technology and have patents. Additionally, venture capital plays a vital role in the investment and growth of tourism start-ups in South Korea. Conclusions - Based on the results, theoretical and practical implications were discussed to foster tourism start-up businesses in South Korea.