메타분석을 활용한 프로스포츠 구단 및 기업의 사회적 책임(CSR)활동이 이미지에 미치는 영향력의 효과검증 : 구단, 기업 이미지를 중점으로

This study found that social responsibility (CSR) activities of professional sports teams and companies are important lawyers who positively influence public perception. At a time when Corona 19 is facing difficulties in economic, social, and sports fields, we hope that it will lead to a change in the image of domestic demand, sports welfare, community cooperation, and problem solving is as follows. In order to objectively and comprehensively examine the social responsibility (CSR) activities of professional sports teams and companies, eight Korean academic journals and six academic papers were selected according to the selection criteria. Excel 2016, R program, and CMA3 are used for analysis, and the conclusion is as follows. Firstly, it was confirmed that the overall effect of social responsibility activities of professional sports teams and companies on the image is very large. Secondly, the impact on the image of social responsibility activities on the sub-factors (economy, charity, ethics, law) was greatest, followed by charitable, ethical, and legal factors. Third, there was a significant difference in the influence of social responsibility activities in the form of publication on the image. Fourth, there was a significant difference in the effectiveness of socially responsible activities by image type (company, baseball team, brand, team).