시니어 창업 특성이 창업의도와 행동에 미치는 영향

(Purpose) The purpose of this study is to identify the influence of characteristic factors affecting senior's entrepreneurial intention and entrepreneurial intention, and to propose measures to promote senior start-up. (Methods) As a research method, a survey was conducted on senior start-up school students, which was analyzed with a PLS-based structural model (Partial Least Square SEM) using SmartPLS3.0. The results of the study are as follows. (Results) First, initiative, innovation, and start-up satisfaction were found to have a significant impact on entrepreneurial intention and entrepreneurial behavior, so the hypothesis was adopted. Second, the effects on entrepreneurial intention of risk-taking and social awareness were rejected and excluded from the model. Third, the hypothesis that entrepreneurial intention acts as a medium between initiative, innovation, satisfaction on start-up and entrepreneurial behavior was adopted. (Conclusion) It has been found that satisfaction on start-up, innovation, and initiative affect senior's entrepreneurial intention and entrepreneurial behavior. And It was suggested as a way to entrepreneurial behavior activation plan considering the characteristics of seniors.