공공기관은 사회적 가치를 어떻게 이해하고 있는가? : 텍스트 마이닝 기법을 활용한 책임운영기관 사례 분석

Although four years have passed since the concept of social value was introduced for the management evaluation of public organizations, much confusion has been found in terms of what social value is. This paper aims to comprehensively examine how public organizations understand social value and implement various activities to embody it. In so doing, first, reviewing the literature, this study will form a conceptual framework for understanding social value that public organizations should pursue. Afterwards, we will critically review the understanding of public organizations by analyzing frequent keywords, embedded topics, and distribution of topics through the method of text mining. This paper will analyze 25 Responsible Administrative Public Agencies, and the text data of the “Implementation of Social Values” section in the 「2019 Management Competency Evaluation Report」 will be used for the analysis. As a result of the analysis, these organizations neglected some components of substantive social value such as well-being, sustainability, and community, whereas they creatively used the ‘innovation’ component as procedural social value, which existing literature has not fully paid attention to. Finally, we will discuss the findings of the analysis and draw some policy implications for the direction of public organizations to enhance social value.