기업과 소비자의 사회적 책임이 지속가능소비생활 실천과 소비생활만족에 미치는 영향

This research aims to investigate the effects of corporate social responsibility, consumer social responsibility, and sustainable consumption practice on consumer life satisfaction. We hypothesize that both corporate social responsibility and consumer social responsibility positively influence consumer life satisfaction via sustainable consumption practice. The structural equation modeling (SEM) is used to analyze the data from 「2019 Korea Consumer Life Index」, which is investigated and published every two years by the Korea Consumer Agency. The findings suggest that corporate social responsibility and consumer social responsibility have positive effects on sustainable consumption practice and consumer life satisfaction. Especially, sustainable consumption practices mediate the effects of corporate social responsibility as well as consumer social responsibility on consumer life satisfaction. Furthermore, it is confirmed that individual differences including age, gender, participation intention of consumer education, and participation intention of consumer participation activities moderates the observed effects. In particular, the presence and the direction of sustainable consumption practice showed a meaningful difference in the leading and active consumers. Theoretical and practical implications of the present studyare discussed, and limitations and future research directions are suggested.