물류, 무역 창업에 영향을 미치는 동기요인에 관한 실증연구

The purpose of this study is to compare and derive the importance of motivating factors for start-up when deciding to start a business in the logistics and trading industries, and to compare, derive, and identify which motivating factors have an important influence on the start-up decision. In this study, 4 high-level factors such as career factors, policy/institutional factors, environmental factors, and economic factors and 12 low-level factors were derived from those four factors. Based on this, a questionnaire was distributed to established and prospective entrepreneurs, and the results were analyzed using the AHP (Analytic Hierarchy Process) technique. Manufacturing companies recognized the individual's capabilities and government support for them as important. Beside, service companies recognized the industrial environment that could generate economic benefits as important. Although there are differences in perception by group, it can be seen that factors that are recognized as important within each group have connectivity and show the same directivity.