생활밀착형 서비스업에 있어서 영세사업자의 실태와 정책적 시사점

"Recently, micro businesses are facing increasing difficulties in the field of life-friendly service industries such as retailing, lodging, catering, and personal service. The government is also struggling to develop various policies to alleviate the difficulties of micro businesses, but there seems to be little tangible results yet. In order to establish and enforce effective policies for micro businesses, it is most important to accurately understand the characteristics of these business fields and the actual conditions of small businesses that are engaged in business activities. The purpose of this paper is to provide the implications for establishing relevant policy by grasping the actual condition and characteristics of the life-friendly service field. The life-friendly service sector has a very competitive market structure and limited aggregate demand, making competition between operators as a zero-sum game. In these industries, it is likely that the government's policies will be overwhelmed by market functions, rendering the policy effect ineffective. The government needs to focus on policies to improve market conditions rather than direct intervention in the market for small-scale service providers in the life-friendly service industry, and to increase the transparency of the market to raise rational judgment."