아세안 할랄산업 현황과 한국의 해외 진출방안 연구 - 말레이시아 진출을 중심으로 -

Purpose : This study sought to resolve the current status of the ASEAN halal industry, related policies and regulations, development of halal standards, and various infrastructures, and to actively seek Korea's overseas expansion plans based on this. Research design, data, methodology : This study based on Malaysia's policy approach to establish itself as a mecca of the halal industry by utilizing national cultural characteristics and the high growth prospect of the halal market, it selects key export products with export competitiveness in relevant promising industries and product groups, and It aims to provide a comprehensive analysis of rational allocation strategies for investment and resources. Results : The results of the study express that in order for Korean companies to enter the Malaysian market, which aims to become a halal hub, they need to effectively utilize the two-track strategy of actively utilizing the certification system as well as expanding the competitive product group. Conclusions : In conclusion, By actively utilizing the Korea-ASEAN FTA to overcome the system-related non-tariff barriers, it is judged that Korean companies should focus their advancement capabilities on building networks and understanding the local market to lead the Muslim market in the future.