자동차 디자인 아이덴티티 적용의 규범적 접근에 관한 연구

Recently, the demand for a logical approach in automobile design development with a design identity strategy between product-oriented and brand-oriented parts has increased for the practical use of automobiles amid the flow of new mobility technology and autonomous driving technology. This paper observed the concepts of uniformity and unity in design to determine the factor for design identity characteristics, the concept of a logical approach to propositions, as well as proposition correspondence quadrangles to clarify the logical mechanism of design identity elements. Thus, this paper proposed a logical approach to a design identity strategy with a logical mechanism based on quantitative similarity and qualitative similarity as design elements, while also applying proposition correspondence quadrangles to examine the development of a logic design identity. The findings showed that a logical approach to a design identity strategy could be achieved by applying a proposition correspondence quadrangle to examine the development of a logic design identity.