실버세대의 건강식 메뉴추구성향이 지각된 가치와 외식 소비행동에 미치는 영향 : 심리적 안녕감을 조절효과로

This study is to examines the effect of the tendency to pursue healthy food menus on perceived values ​​and eating out consumption behaviors for the silver generation. In addition, the purpose of this study was to examine the moderating effect of psychological well-being between the tendency to seek healthy food menus and eating out consumption behavior. First, the relationship between the health food menu pursuit orientation of the silver generation and the perceived value was found to have a statistically significant effect on the functional value. Second, it was confirmed that the silver generation health food menu pursuit orientation had a statistically significant effect on eating out consumption behavior. Third, it was confirmed that the perceived value of the health menu of the silver generation had a statistically significant effect on eating out consumption behavior. Fourth, psychological well-being had a significant positive (+) moderating effect on eating out consumption behavior.