호텔기업의 사회적 책임(CSR), 고용주 브랜드가 잔류의도에 미치는 영향: 브랜드 몰입의 매개효과

Employer brand and corporate social responsibility are trending topics in the hotel industry. In today’s society, hotels are located all over the world. Therefore, employees have many options to choose from for their work. A hotel should provide proper employee management to obtain qualified employees because this is a fundamental step to make high customer satisfaction. While many previous studies have focused on why employees want to leave a hotel, this study has studied what factors make employees want to work. This study tried to examine the effects of corporate social responsibility (CSR), employer brand, and brand commitment on intention to stay. As a result of this study, it was found that CSR had a significant effect on brand commitment and that employer brand had a significant positive impact on brand commitment. In addition, it was confirmed that brand commitment is a factor that increases intention to sta