청소년을 위한 기업의 사회적 책임(CSR) 활동에서 기업과 NPO의 상호 요구 차이와 협업

The purpose of this study is to analyze the differences in the mutual needs of corporates and NPOs in CSR activities for youth, and to propose a collaborative plan on how to narrow the differences. To this end, a mobile web survey was conducted on 65 people in charge of CSR activities and 469 people in charge of NPO for children and youth to analyze differences in mutual needs and reasons for difficulty in collaboration. As a result of the study, first, the common demands of companies and NPOs were found to be common agenda development capability, NPO institutional recognition, and external transparency and reliability of NPOs. Differences in the needs of corporates and NPOs were found to be passionate activists, professional experience of NPOs, decisions after pilot project implementation, where employees can volunteer, and ease of handling donations. Second, the reason for the difficulty of collaboration was that they did not know the CSR business (NPO characteristics) and lacked the ability to develop short-term results and a common agenda. Differences in the needs of corporates and NPOs for difficult reasons include the lack of partnership capacity of the NPO, the lack of sharing of clear goals and evaluation indicators due to the lack of information and connection channels in charge of the company (NPO), and the CSR projects are concentrated in specific organizations and diversified to local NPOs. appeared to be inconsistent. Based on these results, implications such as a collaboration model using a backbone support organization and a learning alliance platform were derived.