A case study of blockchain-based fintech innovation in Latin America: transition from content platform to fintech service

This study is a case analysis of a Korean company that is running a game business in Latin America. Company K, the target of the analysis, is a company that is seeking new businesses by utilizing the user pool it has steadily secured while distributing Korean games. For some time, the game industry has been struggling with video platforms. Company K also tried to transform into a platform company that provides various contents, but then again attempted a major transformatio n into a fintech company using blockchain. The purpose of this study is to analyze in detail the strategies of content com panies that are looking for new ways to use blockchain and cryptocurrency recently. Through this, we want to check how content distribution is connected to fintech, and to identify the failure and success factors of these cases.