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학술논문경영과 정보연구2021.12 발행

The Study on Customer Satisfaction Evaluation of Post Express (EMS)

The Study on Customer Satisfaction Evaluation of Post Express (EMS)

이건(염성사범대학교); 서용석(목원대학교)

40권 4호, 127~149쪽

초록

The global COVID-19 has caused great distress to the life of the people, and has also affected the development of many industries. But it has promoted the development of logistics industry to a certain extent. During the epidemic period, smart logistics with big data, 5G and other new technologies as the core continues to develop. In recent years, the express industry has not only made improvements in infrastructure, but also has a new stage of upgrading in technology applications. While pursuing interests, express enterprises forget the original intention of the industry, and consumers are the first to feel the level of the industry in the buying and selling, so enterprises want to get more room for development in the express industry. Service can be used as a breakthrough. The purpose of this paper is to solve the unreasonable problems existing in the development of Yancheng EMS at the present stage, in order to improve the service quality and help Yancheng EMS to improve customer satisfaction. Degree This paper takes Yancheng EMS as the research object, takes customer satisfaction as the research angle, sums up the main factors that affect customer satisfaction, puts forward the correlation hypothesis, and constructs the structural equation model. SPSS20.0 and AMOS21.0 software are used to analyze the data. It is found that customer satisfaction is affected by infrastructure, information system, terminal distribution, after-sales service and service quality of express delivery industry. Therefore, increasing the investment of infrastructure, perfecting the perfection of information system, optimizing the mode of terminal distribution, strengthening the strength of after-sales service and improving the quality of service are helpful to further improve the quality of service. Therefore, this study will contribute to the development of the logistics industry in Korea and China.

Abstract

The global COVID-19 has caused great distress to the life of the people, and has also affected the development of many industries. But it has promoted the development of logistics industry to a certain extent. During the epidemic period, smart logistics with big data, 5G and other new technologies as the core continues to develop. In recent years, the express industry has not only made improvements in infrastructure, but also has a new stage of upgrading in technology applications. While pursuing interests, express enterprises forget the original intention of the industry, and consumers are the first to feel the level of the industry in the buying and selling, so enterprises want to get more room for development in the express industry. Service can be used as a breakthrough. The purpose of this paper is to solve the unreasonable problems existing in the development of Yancheng EMS at the present stage, in order to improve the service quality and help Yancheng EMS to improve customer satisfaction. Degree This paper takes Yancheng EMS as the research object, takes customer satisfaction as the research angle, sums up the main factors that affect customer satisfaction, puts forward the correlation hypothesis, and constructs the structural equation model. SPSS20.0 and AMOS21.0 software are used to analyze the data. It is found that customer satisfaction is affected by infrastructure, information system, terminal distribution, after-sales service and service quality of express delivery industry. Therefore, increasing the investment of infrastructure, perfecting the perfection of information system, optimizing the mode of terminal distribution, strengthening the strength of after-sales service and improving the quality of service are helpful to further improve the quality of service. Therefore, this study will contribute to the development of the logistics industry in Korea and China.

발행기관:
대한경영정보학회
DOI:
http://dx.doi.org/10.29214/damis.2021.40.4.007
분류:
경영학

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The Study on Customer Satisfaction Evaluation of Post Express (EMS) | 경영과 정보연구 2021 | AskLaw | 애스크로 AI