레스토랑 공급자의 친환경 공급망관리가 레스토랑 협력 및 환경성과에 미치는 영향과 친환경 의식의 조절효과

This study was conducted to investigate the relationships among sustainable supply management, restaurant cooperative behavior, and restaurant performance. Especially, restaurant cooperation towards green suppliers was tested as a meditation variable on the relationship between sustainable supply chain management and restaurant performance. Also, restaurant environmental awareness was tested if it moderated the hypothesized relationships. Data were obtained from restaurant owners and managers and a total of 297 responses were used for the data analysis. Results revealed that sustainable supply management had a positive effect on restaurant cooperative behavior and performance. Also, restaurant cooperative behavior with sustainable suppliers played a mediating role between sustainable supply management and restaurant performance. In addition, the moderating effects of restaurant environmental awareness on the hypothesized relationships were partially supported. More specifically, restaurants with low environmental awareness were more significantly affected by suppliers’ sustainable chain management, thus improving their performance. In addition, when restaurants have high environmental awareness, the effect of their cooperation on restaurant performance significantly improved. Our results were employed to provide some useful information in terms of theoretical and managerial implications for developing more effective restaurant sustainable management strategies and ultimately for achieving successful restaurant performance.