공정관광 동기, 지각된 가치, 관광 만족도, 관광 지지도, 코로나 대응조치간 영향관계에 대한 연구: 울진 공정관광지를 중심으로

The purpose of this study is to analyze the structural relationships among fair tourism motivation, perceived value, tourism satisfaction, tourism support, and COVID-19 response measures. The survey was conducted on travelers who visited Uljin, Gyeongsangbuk-do and a total of 327 data were used for analysis. The data were analyzed using frequency, reliability, confirmatory factor analysis and structural equation modeling with R program. The results can be summarized as follows. It was found that tourism support was mainly affected by tourism satisfaction, but it was also analyzed that the response measures of tourism companies had a positive effect on tourism support. Perceived values (i.e., functional, educational, and emotional values) had a positive effect on tourism satisfaction. Finally, fair tourism motivation had a partial positive influence on perceived values.