지속가능성장을 위한 스포츠산업의 ESG 도입과 전략적 대응방안

Over the past decade, there has been growing attention to ESG which refers to a broad set of environmental, social, and governance factors or criteria in corporate management and decision-making process. Firms are asked to take responsibility for their impact on society and environment. In addition, many investors are incorporating ESG factors into the investment process. This is why every business should open a conversation on ESG, without hesitation. This study provides overview and effective strategies of ESG factors in the sport industry where the majority of companies are small and medium. ESG management should not be regarded as a short-term event that produces results in a short period of time, but should be systematically implemented by establishing sophisticated measures and detailed performance goals to be promoted step by step with a long-term vision. In particular, based on CEO's leadership, it is urgent for the companies to revise its own key issues, set goals, and gather practices presented in ESG guidelines and evaluation indicators. Considering resource constraints or lack of awareness, it may be difficult to efficiently respond to ESG guidance. However, it should be kept in mind that only those who proactively tackle ESG issues can build a stronger market trust, create competitive values, and promote sustainable growth.