전문가 심층인터뷰를 통한 한국 이커머스 및 물류유통산업의 문제점과 발전방안

E-commerce has emerged as a major consumption mode due to innovation in information and communication technology and concerns about the spread of COVID-19. As the boundary between store and online disappears and non-face-to-face consumption becomes commonplace, it is urgent to understand the rapidly changing e-commerce and logistics and distribution markets, identify problems, and establish countermeasures. The purpose of this study is to derive the problems and development strategies of the current e-commerce and logistics and distribution industries as a preliminary step to seize the opportunity to preoccupy the e-commerce and logistics and distribution markets in the post-corona era. In this study, exploratory research using the unstructured in-depth interview method was adopted as the research method, and in-depth interviews were conducted with experts who can present practical issues. Based on the results of the expert in-depth interview, the problems of Korea's e-commerce and logistics and distribution industries are derived from excessive competition, uniform characteristics, immature platform, environmental pollution, government regulations, safety and employment of delivery drivers, and unfairness in supply chain. Development strategies include the implementation of appropriate regulations to relieve unnecessary regulations and prevent unfairness, preparation of strategies for worker re-education, and development of various competitive priorities. Based on in-depth interviews and previously presented literature, this study has theoretical significance in that it draws out the problems of the current domestic e-commerce and logistics industry and establishes a plan for the future development of the e-commerce market and logistics industry.