Information Sharing Intention in a Social Media Platform: A Study of Participants in the Chinese WeChat Moments
Information Sharing Intention in a Social Media Platform: A Study of Participants in the Chinese WeChat Moments
노석(제주대학교); 조려(충남대학교 경영대학원); 강봉재(제주대학교)
24권 1호, 89~104쪽
초록
This study proposes a model for evaluating social media platform members’ information-sharing intention toward WeChat moments. The data comes from Chinese WeChat users, and 150 WeChat users participated in this survey. The results of this study reveal that information-sharing intention is influenced directly by attitude, subjective norms, and perceived behavioral control, whereas reputation and friendship-reciprocity are positively related attitude; the impression is positively related to perceived behavioral control on information sharing.
Abstract
This study proposes a model for evaluating social media platform members’ information-sharing intention toward WeChat moments. The data comes from Chinese WeChat users, and 150 WeChat users participated in this survey. The results of this study reveal that information-sharing intention is influenced directly by attitude, subjective norms, and perceived behavioral control, whereas reputation and friendship-reciprocity are positively related attitude; the impression is positively related to perceived behavioral control on information sharing.
- 발행기관:
- 한국경영정보학회
- 분류:
- 경영학