무용분야 크라우드 펀딩에 대한 인식과 활용실태
Recognition and utilization of crowd funding in the dance field
황예진(경희대학교); 정승혜(경희대학교); 안병주(경희대학교)
31권 1호, 683~695쪽
초록
The purpose of this study is to investigate and analyze the perceptions, experiences, and attitudes of dance majors toward crowd funding as basic data on the value of crowd funding, which is a factor that positively influences the effect of financial resources on the dance art world in the future. In order to achieve this goal, a survey was conducted on 263 domestic dance majors aged 20 or older, and frequency analysis, percentage, average, minimum, and maximum values were derived and investigated through the SPSS 18.0 statistical program. The crowd funding experience was found to have participated the most in the performance field, mainly using the Tumblbuck domestic website. In addition, the success experience of presenting a project directly to crowd funding was lower than that of participating in sponsorship. Finally, in terms of utilization attitude, there was a high reason why dance majors had to present projects they thought of crowd funding to realize creative products, but in fact, there was a high reason to present them with projects to raise funds. It was found that the main reason for not presenting the crowd funding project was the thought that the funding would not be successful.
Abstract
The purpose of this study is to investigate and analyze the perceptions, experiences, and attitudes of dance majors toward crowd funding as basic data on the value of crowd funding, which is a factor that positively influences the effect of financial resources on the dance art world in the future. In order to achieve this goal, a survey was conducted on 263 domestic dance majors aged 20 or older, and frequency analysis, percentage, average, minimum, and maximum values were derived and investigated through the SPSS 18.0 statistical program. The crowd funding experience was found to have participated the most in the performance field, mainly using the Tumblbuck domestic website. In addition, the success experience of presenting a project directly to crowd funding was lower than that of participating in sponsorship. Finally, in terms of utilization attitude, there was a high reason why dance majors had to present projects they thought of crowd funding to realize creative products, but in fact, there was a high reason to present them with projects to raise funds. It was found that the main reason for not presenting the crowd funding project was the thought that the funding would not be successful.
- 발행기관:
- 한국체육과학회
- 분류:
- 체육