사회적 네트워크를 통한 혁신행동의 향상: 지식공유와 내재적 보상의 역할

Innovative behavior is essential for growing organizational functions and this discretionary behavior is affected by how social network is organized. This study investigated the relationship among team social network, innovative behavior, knowledge sharing, and intrinsic rewards. This research studied employee’s knowledge sharing as a mediator in the relationship between team social network and innovative behavior. And also examined intrinsic rewards as a moderator in the relationship between team social network and knowledge sharing. Based on theoretical review, the research model and hypotheses were set and empirical data were collected using a set of questionnaires. All research variables were measured on a five-point Likert scale(from 1＝strongly disagree to 5＝strongly agree). This survey was collected from employees working in 122 teams and used for sociometrics analysis. This study tested an EFA & CFA for the validity test and reliability test for Cronbach’s α test. Afterward hierarchical regression analysis was tested and Process Macro was tested for indirect effect hypotheses. The test result showed the positive relationship between team social network density and innovative behavior and the negative relationship between team social network centralization and innovative behavior. The mediating model analysis exhibited that the knowledge sharing mediated the effect of team social network-density and centralization- and innovative behavior. We also found that intrinsic rewards in organization moderated the relationship between team social network and knowledge sharing such that social network density boost positive effect related to knowledge sharing when higher intrinsic rewards are given. Findings of the study were discussed along with theoretical and empirical reviews and the limitations and future direction of the study.