뷰티종사자의 SNS의존도가 COVID 19 위험지각 및 서비스 태도에 미치는 영향

This study investigated the social media dependence, COVID-19 risk perception, and service attitude of beauty workers, so that beauty workers can provide beauty services with the right service attitude, and accordingly, the research purpose is to provide basic data for beauty management. There is a purpose. The survey period was from November 25, 2021 to December 25, 2021 for beauty workers residing in Seoul and Gyeonggi Province. was utilized. The collected data were subjected to frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using the SPSS 21.0 program. As a result of the analysis, it was found that dependence on SNS had a significant effect on COVID 19 risk perception and service attitude. It was found that the service attitudes of beauty workers whose main job is customer service change according to their perceived risk in a disaster situation. Everyone is motivated when they start working, but as time goes on, their motivation fades and they just struggle to motivate themselves. Therefore, there is a need for a system that can properly motivate beauty workers according to their timing. An education program should be prepared to find the meaning of one’s work and set goals, and continuous management should be made through methods such as coaching or mentoring.