Study of Impression Formation Difference by Eyebrow Morphology: Focusing on Leonardo Da Vinci’s Artwork, Mona Lisa

Makeup on eyebrows is one of important factors that can change the individuality and image of the face. Typically, it can be said that the eyebrows are significantly influenced by the shape of the face. However, in the current situation of wearing a mask due to the COVID-19 pandemic, it is thought that the shape of the eyebrows has become more important due to exposure only around the eyes instead of being affected by the face shape. However, many people do not know what kind of eyebrow shape suits them and what type of eyebrows they have, although they can change their impressions by eyebrow shape. Therefore, in this study, the impression factors formed by each of the six eyebrows are not affected by the shape of the face, and a stimulus is made using a constant image, Mona Lisa, to investigate the difference in impression according to the shape of the eyebrows. As a result of the study, it was found that the image of the original photo of Mona Lisa was gentle, classic, and plain image was felt the most. On the other hand, in the image of the Mona Lisa’s eyebrow-shaped stimulus photo, the standard eyebrows give a hard and sharp image, and the straight eyebrows give a good-looking, likable, capable, and modest image. In addition, angular eyebrows gave a hard and sharp image, arched shape gave an active and gentle image, raised gave a hard and sharp image, and drooping type gave a warm and dull image. Through the results obtained from these studies, it is thought that it will be helpful for people to know and express the shape of the eyebrows that stand out the image and personality they need. In addition, it is a situation that is being affected by a decrease in the purchase of cosmetics due to the COVID-19 pandemic. In order to overcome this, we hope that it will be helpful in the field of sales promotion and marketing of eyebrow products.