Research on Application of Blockchain Technology to Agricultural Products E-commerce Traceability System

With the official release of China's "14th Five-Year Plan", the country has officially embarked on the road of rustic revitalization and development and digital transformation. The plan stated that it is necessary to take the road of socialistic rustic reinvigoration with Chinese characteristics, completely realize the rustic reinvigoration strategy, and increase rustic reinvigoration.Furthermore, it aims to supplement agriculture and lead the countryside to the city, and promote the formation of a new kind of industrial agriculture urban rustic relationship in which industry and agriculture promote each other, complement each other, develop in harmony, and achieve common prosperity. Accelerate the modernization of agriculture and rustic areas. Scientific and technological means continue to revitalize the rustic economy, improve the rustic economy, and promote rustic revitalization through the development of rustic e-commerce. On the afternoon of April 20, 2020, when visiting Jinmi Village, Xiaoling Town, Zhashui County, President Xi Jinping had a cordial exchange with the name of the village that was conducting live broadcasts of agricultural products, and interacted with netizens during the live broadcast. He pointed out: "E-commerce is very important and promising in the promotion of agricultural and sideline products." Therefore, the positive role of rustic e-commerce has once again been paid attention and affirmed by the society. As an new market, e-commerce can not only boost farm products, help farmers leave poverty and become rich, also can boost rustic reinvigoration. Therefore, the establishment of a farm products e-commerce traceability manager system based on blockchain technology is of great importance for rustic e-commerce, and has a very positive significance for revitalizing the rustic economy, upgrading the underlying system of rustic e-commerce, and improving various process entities of rustic e-commerce.This article uses qualitative research methods to study and analyze domestic and foreign cases, through analysis to know the traceability system can provide product-related information, which is convenient for consumers and regulatory authorities to quickly and easily inquire. When there is a problem with the product, it can be tracked through the traceability system, which is a powerful guarantee for product safety and security. public health. Through the traceability system, the information from the planting of agricultural products to the production and processing, logistics and transportation, warehousing address, and sales completion can be recorded. A complete information record of the industry chain is more conducive to realizing consumers' understanding and trust in products, so as to achieve effective traceability and provide security for consumers.