메타버스 게임 플랫폼의 경쟁우위 요소와 국제화에 대한 탐색적 연구: 로블록스 사례분석을 중심으로

This study aims to derive the competitive advantage factors of metaverse platforms and discuss the future development direction by analyzing business models and strategic characteristics through case studies by Roblox, which leads the metaverse era and shows rapid growth. The study identified the characteristics and core competitive advantage of the Metaverse platform, and based on this, examined the growth process, business models, major competitive advantage factors and internationalization strategies of Roblox. The core of the Roblox business model can be summarized as creating value through the interaction of participants and maximization of network effects. Competitive advantage factors such as joint profit mechanisms, strong social network functions, low entry barriers, and high accessibility have combined to form a developer ecosystem, which has become Roblox's core competitiveness. We also looked at Roblox's efforts to overcome difficulties in overseas markets by properly harmonizing standardization and localization, and helping global users participate into the ecosystem through an open platform. The results of this study are expected to serve as a reference for companies seeking to enter the metabus platform business to show what are the key elements of the business model, how to secure them, and how to establish internationalization strategies. In addition, the study suggested that the government should actively promote supportive policies to accelerate the development of related technologies such as VR in order to foster new growth industries and promote corporate development.