키워드 분석을 통한 창업 인식 변화 연구: 코로나-19 팬데믹 발생 이전과 이후 비교를 중심으로

The purpose of this study is to investigate and analyze changes in the perception of entrepreneurship before and after the outbreak of the COVID-19 Pandemic and to provide helpful information when government agencies establish policies or legislative agencies make decisions. TEXTOM and Ucinet Version 6 programs were used for the collection and analysis of data. Various analyses were conducted using entrepreneurship as the keyword. Word cloud analysis and frequency analysis through text mining, network analysis, CONCOR analysis, and central analysis were used as analysis techniques. Taken together, after the outbreak of the COVID-19 Pandemic, keywords such as ‘online’, ‘untact’, ‘start-up’, ‘corona’, ‘shopping mall’, ‘certification’, ‘loan’, ‘non-face-to-face’, ‘local government’, ‘ordinance’, and ‘revision’ were highly frequently derived. This study suggests that the perception of entrepreneurship has changed since the outbreak of the COVID-19 Pandemic. The outbreak of the COVID-19 Pandemic has entered the era of non-face-to-face and untact due to individual distancing and strengthening quarantine activities. It has led to a contraction in economic activities, and as a result, interest in non-face-to-face online and shopping malls is increasing. Social interest in entrepreneurship that wants to start based on technology is increasing even in difficult economic environments, limitations.