기업 전략 관점 스마트시티 시장 지향 신사업 발굴 및 추진 방법론: 자동차부품제조 T사 사내벤처 프로젝트 사례연구
Smart City Market-oriented New Business Discovery and Promotion Methodology from the P erspective o f Corporate Strategy: The Case-study of Auto Parts Manufacturing Company T’s In-house Venture Project
윤석찬(성균관대학교); 김영진(티에이치엔); 김경환(성균관대학교)
30권 5호, 427~446쪽
초록
The concept of a smart city is gradually changing from a simple digitalization concept to a mega platform that provides a user-centered space-time integration service. In this article, ‘Smart n/X’, ‘Control Depth and Category’, and ‘Market Governance’ 3 application concept derivation experiences are explained with a phenomenological description attitude. Although the subject of this paper is described as the process of company T’s spin-off experience, the essential hypothesis of this study is that there is a ‘core technology that can dominate the market through governance’ within the smart city market. Based on the results of this study, follow-up studies are expected, such as measuring the market dominance of core technologies and utilizing them for start-up item discovery or consulting to secure the Top-level of core technology for startup teams or growth organizations.
Abstract
The concept of a smart city is gradually changing from a simple digitalization concept to a mega platform that provides a user-centered space-time integration service. In this article, ‘Smart n/X’, ‘Control Depth and Category’, and ‘Market Governance’ 3 application concept derivation experiences are explained with a phenomenological description attitude. Although the subject of this paper is described as the process of company T’s spin-off experience, the essential hypothesis of this study is that there is a ‘core technology that can dominate the market through governance’ within the smart city market. Based on the results of this study, follow-up studies are expected, such as measuring the market dominance of core technologies and utilizing them for start-up item discovery or consulting to secure the Top-level of core technology for startup teams or growth organizations.
- 발행기관:
- 한국자동차공학회
- 분류:
- 자동차공학