항공 여행객의 기내 감정반응과 만족, 몰입, 주관적 행복감의 구조적 영향관계: PANAS 적용

This passenger-centric study on air travelers' experience highlights the role of the in-flight emotional response of the airline passengers on their subjective happiness. To present an academic view on air travelers' subjective feelings of happiness as a life satisfaction through positive emotional responses and satisfaction in the cabin, the Positive and Negative Affect Schedule was applied. To identify the relationship between the in-flight emotional response, flight satisfaction, brand commitment, and subjective happiness, Structural Equation Model was used. Derived results from the analysis are as follows: First, interestingly enough, the negative effect of in-flight passengers had a negative effect on cognitive satisfaction though it did not significantly affect emotional satisfaction. The positive effect significantly affected both cognitive and emotional satisfaction. Second, in-flight passengers' emotional satisfaction and brand commitment had an influence relationship, but cognitive satisfaction did not significantly affect brand commitment. It means air travelers' emotional satisfaction in the cabin is an antecedent to brand commitment. Third, in-flight passengers' both cognitive and emotional satisfaction was significantly influential to subjective happiness. Even if dimensions of the passenger's satisfaction may be different, overall flight satisfaction increases the subjective sense of happiness. Thus, for air travelers' subjective happiness, it is important to create an in-flight atmosphere where they can have a positive effect based on good, pleasant, attentive, inspired, and comfortable in-flight feelings.