무인화 서비스 환경에서의 행위유도디자인 적용 연구

This study studied how to apply behavior-inducing design to improve user experience in an unmanned service environment in order to solve problems in a digital consumption environment that is undergoing rapid changes. Based on the theoretical consideration, the types of unmanned services were classified into food, fashion, and information types, and the stages of improving behavior to improve the user experience of unmanned services were classified into physical, cognitive, and influential levels. Based on the derived factors, as a result of examining the preference of factors to improve behavior induction by unmanned service type, it was found that food types were important in the order of accessibility, aesthetics, playfulness, and reliability. In the fashion unmanned service type, aesthetics, playfulness, accessibility, and reliability were found to be high in order. In the type of information unmanned service, reliability, accessibility, aesthetics, and playfulness were found to be high in order. It can be seen that the important factors of consumer behavior-inducing design differ according to the characteristics of each type, and based on this, it is expected that appropriate behavior of consumers will be induced in a digital environment to improve the usability of unmanned services.