TQM을 활용한 프로스포츠 구단의 전략적 경영모델 제시

The purpose of this study was to propose a conceptual model of TQM for professional sports franchise through understanding the concept of TQM and identifying the components of TQM. In oder to accomplish this study, the components of TQM that could be applied to professional sports franchise were analyzed and presented by reviewing prior research related to TQM. More specifically, in order to propose a strategic management model for professional sports franchise utilizing TQM, first of all, the sport service industry within the sport industry that professional sport industry belonged was classified and the necessity of quality management was suggested in the professional sport industry. Then, the concept of TQM and the components of TQM in prior research were summarized and eight components of TQM for professional sports franchise were derived based on the previous TQM studies. Eight components of TQM for professional sports franchise were found to be leadership and top management support, continuous improvement, information analysis, customer focus, strategic planning, employee participation, empowerment and training and process management, and teamwork and the strategic management model for professional sports franchise was proposed based on the interactions among the components. The strategic management model for professional sports franchise applying TQM in this study is expected to provide basic data and information that can improve the quality management of services and products from professional sports franchise.