우리나라 증권 산업의 효율성 및 효율성변화 비교 분석
A Comparative Analysis of Efficiency and Efficiency Changes in the Korean Securities Industry
노석민(동명대학교); 황종호(동명대학교)
22권 2호, 191~210쪽
초록
With the recent rapid development of FinTech, mobile payment service, has a great influence on the daily life of users. As for the current status of the third-party mobile payment service market in Korea and China, China is more actively the using third-party mobile payment service than Korea. Therefore, it is necessary to confirm why Chinese users are using third-party mobile payment service more frequently than Korean users. This study constructed a research model based on the TRI and the UTAUT. The results showed the reasons for the differences in the third-party mobile payment service usage between China and Korea. Based on the TRI, this study presented a new perspective for conducting a comparative study of the intention to use on third-party mobile payment in Korea and China. The findings of this study are expected to be a foundation for industrial activities of relevant companies by facilitating the understanding of the users of third party mobile payment service in Korea and China.
Abstract
With the recent rapid development of FinTech, mobile payment service, has a great influence on the daily life of users. As for the current status of the third-party mobile payment service market in Korea and China, China is more actively the using third-party mobile payment service than Korea. Therefore, it is necessary to confirm why Chinese users are using third-party mobile payment service more frequently than Korean users. This study constructed a research model based on the TRI and the UTAUT. The results showed the reasons for the differences in the third-party mobile payment service usage between China and Korea. Based on the TRI, this study presented a new perspective for conducting a comparative study of the intention to use on third-party mobile payment in Korea and China. The findings of this study are expected to be a foundation for industrial activities of relevant companies by facilitating the understanding of the users of third party mobile payment service in Korea and China.
- 발행기관:
- 한국인터넷전자상거래학회
- 분류:
- 경영학