한복브랜드 창업가 및 종사자 특성에 따른 한복 교육, 공공지원 수요 연구

The growth of the fashionable hanbok market has led to a significant increase in the number of entre- preneurs or prospective entrepreneurs with small hanbok businesses. To develop the hanbok industry, the public sec- tor is developing and providing education and support programs to enhance the competencies of individual hanbok brand entrepreneurs. This study conducted a survey of 213 subjects such as business operators, workers, and pro- spective workers in the changing hanbok industry. This study investigated their hanbok education experiences as well as future demands for education and public support programs. To explore differences based on individual char- acteristics, this study measured such characteristics using entrepreneurial orientation as well as the artistic and entre- preneurial competencies important in running a hanbok brand and analyzed the relationship demand for education and public support. Hanbok brand worker characteristics were classified into four groups based on individual charac- teristics: “traditionalist,” “entrepreneur,” “opportunist,” and “businessman.” Differences existed in terms of detailed education experience and demand as well as demand for public support, depending on the group. The results of this study contribute to development of hanbok curriculums that consider individual characteristics, the effective incubation of new and prospective hanbok brand entrepreneurs, as well as the research on founding small-scale fashion busi- nesses.