SNA 기법을 활용한 물류산업 ESG 키워드 분석: 뉴스기사 및 지속가능경영보고서를 활용하여

This study aims to find out the ESG management keywords in the logistics industry through social network analysis using news article and sustainable management reports. In recent years, global climate change and Covid-19 have spurred companies to step up their new management system called ESG management. ESG is a combination of Environment, Social, and Governance. In the past, companies' financial performance was the most important, but in the current investment market, the movement to reflect ESG management factors in investment decisions is strengthening. This study aims to find out degree centrality, betweenness centrality, and closeness centrality through social network analysis after collecting related keywords to derive ESG management issues of logistics companies. This study collected 2,359 news articles searched under the keywords "ESG", "Logistics". In addition, data on ESG activities were also used for analysis by referring to the sustainable management reports of logistics companies. As a result of the analysis of degree centrality, it was found that ESG management of logistics companies is in progress, focusing on small enterprises and eco-friendly keywords, and is concentrated on social responsibility and eco-friendly activities. In the betweenness centrality analysis, logistics companies such as HMM and CJ Logistics were derived in a high ranking. In the closeness centrality analysis, eco-friendly keywords topped the list, while the number of keywords related to governance was relatively small, suggesting that logistics companies need to improve their governance structure.