호텔 기업의 사회적 책임(CSR)이 재무적 성과에 미치는 영향: 조직신뢰의 매개효과를 중심으로

The purpose of this study was to examine the effect of CSR in hotel companies on the financial performance and organizational trust of employees. To this end, this study aimed to classify corporate social responsibility activities into economical, legal, ethical, and charitable responsibilities, and to examine the effect on corporate financial performance by using organizational trust as a parameter. Practical implications are that, as a management strategy to secure the competitive advantage of the company, the social responsibility activities of the hotel company can improve the financial performance of the hotel company by making the members trust in the organization. Therefore, hotel companies should endeavor to build organizational trust of their employees, which suggests that social responsibility of hotel companies would be an important factor in the financial performance of hotel companies.