ICT 재활용 사회적기업의 사회적 프랜차이징 해외사례 분석

The ultimate goal of social enterprises aimed at creating jobs and providing social services to the socially vul- nerable is to create and expand social impact. One of the concepts presented as a way to expand this social in- fluence is social franchising. Social franchising refers to a method of operating a business by discovering a busi- ness model that can create more jobs and provide social services by verifying business feasibility among social enterprises, and copying it to other social enterprises. Social franchising is a way to expand social impact while guaranteeing the sustainability of social enterprises by introducing and applying social franchising if business fea- sibility is verified among social enterprises and providing more job creation and social services. In Korea, social franchising of social economic organizations or social enterprises to expand social influence is sometimes introduced and operated, so it is considered a time for systematic research on expanding social impact through social franchising. Based on the recognition of this necessity, this study presents a theoretical framework for analyzing social franchising concepts, characteristics, and success factors for expanding social im- pact through domestic and foreign literature reviews, and presents case analysis of foreign social franchising. Through the case analysis, the results of research are as follows. First, it is an emphasis on the social mission of franchisor in the social franchising of recycled social enterprises. All franchisees are successfully operating as sustainable organizations through social franchising through job creation for the vulnerable and sales revenue from recycled products for environmental protection. Second, the management and organizational capabilities of franchisees served as important criteria in selecting franchisee, and continuous support for franchisor such as education and consulting for continuous quality and service improvement was provided. Third, to expand the business model, social franchising was successfully introduced and operated based on the cooperative network between franchisor and franchisee according to the systematic stage of social franchising, such as preparation, pilot operation, execution, duplication, and adaptation. Finally, it was confirmed that external factors such as market/customer, B2B and B2C supply, education and training/employment, asset recovery software system, lo- cal government support, brand/sales promotion, and institutional support were internal factors of social franchis- ing success.