중년여성의 이미지메이킹이 외모관리행동에 미치는 영향: 신체매력지각의 매개효과를 중심으로

This study investigated the relationship between image making and appearance management behavior of middle-aged women and verified the mediating effect of body attractiveness perception.The subjects of the survey are middle-aged women in their 40s and 60s, and the data of 422 people was used for the final analysis through a significant sampling method from December 10 to December 30, 2021. As a result of the analysis, in the relationship between middle-aged women’s image making on beauty management behaviors, there was an influence relationship by two factors, external image and social image in skin care behavior, and only one factor in external image in hair care behavior and nail management behavior. relationship appeared.As a result of examining the mediating effect of body attractiveness perception, the mediating effect was found in the external image of image making, hair care behavior, and nail care behavior.Through this study, it was confirmed that as social interest in appearance increased, middle-aged women were more active in appearance management behaviors by investing time and effort, and the more they paid attention to image making, the more they were interested in skin care behaviors. In addition, it was confirmed that middle-aged women who were concerned about the perception of body attractiveness had beauty management behaviors of hair care behavior and nail care behavior.