와인소매업체 조직문화와 구매관리자의 역량이 친환경 구매와 환경성과에 미치는 영향: 윤리적 태도의 조절효과

This study was designed to explore how to improve wine retailers’ environmental performance through sustainable purchasing. In doing so, this study developed a comprehensive model including both organizational culture and buyers’ competencies. Also, this study expected that individuals’ ethical attitudes may play a significant moderating role in the link between the hypothesized relationships. This study revealed that the two components (codes of conduct and incentives) of wine organization culture were both significantly and positively associated with buyers’ sustainable purchasing while only cognitive competence was found to significantly improve sustainable purchasing. In addition, wine buyers’ ethical attitudes were assessed for their potential moderating roles. Results found that the positive effects of both codes of conduct and incentives on wine buyers’ sustainable purchasing were significantly enhanced by their ethical attitudes. However, the effects of individual competencies on wine buyers’ sustainable purchasing were not significantly moderated by ethical attitudes. Finally, this study provided empirical evidence for the important role of sustainable purchas- ing in the improvement of environmental performance in the wine retailing context. Our findings provide novel knowledge to the extant relevant literature for developing more effective eco-friendly operational strategies.